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Competitor Analysis

In the current competitive environment, there is a need for thorough industry analysis to forecast customer expectations and predict potential market crises, study the current & forthcoming trends, estimate demand & supply and develop a robust market plan among others.

Competitor Analysis is a method of identifying present and potential competitors and analyzing their Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) to assess your business’ competitive edge in the market.

Competitor Analysis also helps review core strengths and exposable weaknesses, establish the uniqueness of your products, or focus on a strategy to improve competitive edge and match core competencies with opportunities.

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